I don’t know about your neck of the woods but here in Daytona Beach, Florida, Pop-up shops are the newest shopping craze! Online boutiques that just can’t devote the time and money to a traditional brick and mortar storefront are killin’ it when they set up a booth or table at markets from New Smyrna Beach, FL to DeLand, FL. Even Ormond Beach and Daytona Beach offer maximum exposure for a fraction of the overhead when compared with a walk-in store that has to open 7 days a week just to break even.
The pop-up store has become a go-to marketing strategy for retailers looking to extend the brand and introduce new products. The pop-up industry has grown to approximately $10 billion in sales, according to PopUp Republic. Women love these events! They are great for busy moms who tend to find a little stress relief of the r etail persuasion. Many pop up stores are themed towards Mommy & Me merchandise, Girls Night Out, even mini Bridal Expos to ease the overwhelmed bride.
Pop-up shops are being developed in a variety of shapes and sizes, as well as locations. They can be found in a traditional brick-and-mortar store — as a store-within-a-store — as a standalone kiosk or even via a motorized vehicle, taking the lead from the food truck craze.
HoMade Studio finds the best area vendor groups to be a part of. We fill displays with our adorable Mom & Me matching t-shirts, our most popular catch-phrase coffee mugs like “This is the Mondayest Monday that has ever Mondayed”, and the shopping tote that everyone wants, “I can’t be trusted at Target”.
If you stop by our booth while at an event in Port Orange or anywhere else we POP up and want a custom design, we can do that too! We take special orders for personalized merchandise all the time!
We are beyond lucky to live in Central Florida, a place where Spring and Summer temperatures are year round. Locals and visitors to Daytona Beach are always looking for something to do nearby. Because we ship anywhere in the United States, if you’re visiting the area, it’s so easy to pick out your favorite product and pay in person. Chances are, by the time you get home from vacation, your order will be already in your mailbox! From then on, you can visit our website www.homadestudio.com and order online!